While the film industry is entering the phase of the “15th five -year plan”, the diversified commercial development strategy has become a meteorological cake to promote health development of industry. The “14th five -year plan” for the China’s cinematographic development plan has mentioned: “We must develop a diversified cinematographic market on several levels, pay particular attention and precisely grasp the development trends of the global cinema industry and audiovisual technology, actively cultivate new film consumption models, diversified integration, develop the extent of the consumption of films and increase the global income cinematographic. “
It is not difficult to see that in addition to strengthening your own advantages and upgrading, the search for diversified development in accordance with changes in the external environment can be a good way to reshape the “fresh” vitality of cinemas.
How to improve internal culture and revitalize new opportunities, this major subject forces us to discuss and think together.
Watch the movies with reputation first
For viewers, the main factor in the choice of watching films in the theater is the viewing effect, which is also the vital element of the theater which is controlled by the reputation of viewers. How to create the strongest visualization experience of “integration and painting”, high quality projection equipment and service guarantee for stable operation of equipment behind, it can be considered the fastest and effective “clearance code” for the theater.
NEC digital film projectors have always explored and sought excellence and undertake to provide theaters with better quality products and to provide the public the ultimate audiovisual experience. Based on market demand, new laser projector products have been iterated, serving many theaters and theaters with their cutting -edge technical strength, their stable operational quality and their restoration of precise colors. In addition to continuously supplying high-quality laser projector products for newly built theaters, the NEC professional after-sales service is also a goalkeeper to maintain the stable operation of the machine. Faced with the medium and long -term exploitation of theaters, NEC projectors also have the best of both worlds to help renew the projection equipment. The two ACE value -added services – Renovation of the light source and light action – are excellent solutions to make the projection effect new. Among them, the renovation of light sources is an added service launched by NEC for laser light sources. It is equivalent to replacing a new light source at a price of 1/3, completing the change “reborn” and making the rebirth of the machine! NEC Light Action is a special service that can completely clean and renovate the light engine through professional lighting and original professional techniques. It is also a profitable choice to improve the screening effect.
Iter new NEC laser projector products according to market demand
Non -covered income, advanced theater +
At the same time, faced with new entertainment methods that change at various times, cinemas not only do their own business, but also try to open new commercial models and new commercial models for cinemas through various channels such as innovative technology and cross -border integration. It can be an excellent channel to make double income of “box office + non-lock” items.
Present new commercial formats such as talk shows to increase non-cinemas not revenues for cinemas
For example, the integration of more content into limited scenarios and the increase in the use of theatrical resources through live events, event performance, talk shows, etc., thus increasing the non-tick revenues of theaters.
The introduction of IPS and fashionable in fashion to create diversified commercial formats such as artistic experience spaces and life museums can also be the new most proven cross -border methods for cinemas to try the most. Among them, the “Cinema + Kill” mode is the most popular. By taking advantage of the advantages of the place of the theater, we will present the commercial model of celebrities on the Internet “script killing” and create a detective room of immersive script killers through various models such as self-operation and joint ventures, creating a new entertainment experience for cinema fans, widening diversified income while attracting traffic to the theater. NEC Knight SeriesProjectorThe Immersive Club 3A club created provides a good reference for the “Cinema + Kill” mode. He uses several NEC Knight series to kill immersive scripts. The atmosphere of the holographic projection box is realistic, and the three -dimensional surround sound and the cool light and shadow are intertwined, which brings players to global sensory stimulation. While being sought by players, it also provides continuous and stable economic advantages for merchants.
3D Holographic Immersive projection Killing script provides a reference for the mode “Cinema + Killing script”
Newbinkai Film Art Park located in Wuhan is another cross -border commercial format. As the first art of cinema art park in China, the Newbinkai Film Art Park consists of two parts: the romantic and charming and charming art district and unique cinema, integrating the theater with art and fashionable to create a new cultural space and unique urban entertainment. Its six major theaters created by Laser NEC projectors and eight main filmmakers created by the Laser projectors in the Etherée NEC series meet the diversified needs of different observation groups and provides the industry with a brand new viewing model.
The artistic artist park of the newbinkai film opens another new way of transferring
Themed films Cafe created by NEC Ethereal Series Laser Projector allows cinema fans to appreciate it at will
We can see that the theater is making its old business or that the creation of a model of theater + is a positive measure to relaunch the new theater. In the future, the theater industry will gradually make its farewell to the single model of unique operation, will strengthen its own characteristics thanks to continuous exploration and innovative attempts, and the transformation of cinemas into versatile players in cultural consumption and offline entertainment, to reshape their vitality and to become new for a long time!
